Terms of Service

1. About these terms

These Terms of Service (the "Terms") govern your use of the website at ironwoodbrands.com (the "Site") and any services you purchase from us through the Site. Please read them carefully before making a purchase or submitting an application.

By purchasing a service or submitting information through the Site, you confirm that you have read, understood, and agree to be bound by these Terms.

We recommend you save or print a copy of these Terms for your records. We may update them from time to time; the version in force when you make a purchase is the version that applies to that purchase.

2. Who we are

The Site and the services described on it are provided by:

• Ironwood Brands Ltd, a private limited company registered in England and Wales
• Company number: 12856658
• Registered office: 85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom
• Contact email: hello@ironwoodbrands.com

In these Terms, "we", "us" and "our" mean Ironwood Brands Ltd. "You" and "your" mean the person or business purchasing our services.

3. Our services

We currently offer three fixed-scope brand consulting engagements: The Foundation, The Accelerator, and Brand Runway. Each engagement is described on the Site at the time of purchase. The description in force on the date you pay is the description that applies to your engagement.

3.1 The Foundation

A fixed-scope brand audit and recommendations document, delivered within ten (10) business days of our receipt of your completed intake materials.

3.2 The Accelerator

An expanded brand audit, recommendations document, and implementation roadmap, delivered within fourteen (14) business days of our receipt of your completed intake materials.

3.3 Brand Runway

A fixed-scope brand build engagement, delivered within thirty (30) business days of our receipt of your completed intake materials. Brand Runway is structured in two phases. Phase A (business days one to ten) is the positioning analysis. Phase B (business days eleven to thirty) is the build: five long-form articles, five carousels, five short-form posts, fifteen supporting pieces, a Growth Report, and a six-month roadmap.

The standard price for Brand Runway is $3,980. A case-study price of $3,480 is available where the Client agrees at checkout to be featured as a public case study after delivery; this arrangement is governed by a separate Case-Study Consent Agreement entered into at checkout and available at ironwoodbrands.com/case-study-consent.

3.4 What is not included

Unless specifically stated on the Site or confirmed by us in writing, our engagements do not include the work listed below.

For The Foundation and The Accelerator: design execution, copywriting, website development, ongoing consulting, or further rounds of revision after the final deliverable has been provided.

For Brand Runway: website build or rewrite, design execution beyond carousel concepts, content production beyond the assets listed in section 3.3, live coaching or workshop sessions during delivery, social media management or posting, and ongoing content production after day thirty.

Scope note: if you need work beyond the fixed-scope engagement you have purchased, we are happy to discuss a separate follow-on engagement. Any additional work will be agreed in writing and paid for separately.

4. Ordering and acceptance

Your purchase is an offer to buy our services. Our acceptance of that offer takes place when our checkout system confirms payment and sends you an order confirmation. At that point a contract comes into existence between you and us on these Terms.

We may decline to accept an order if we are unable to fulfil it, if we reasonably suspect fraud or misuse, or if we believe the engagement is not a good fit for your business. If we decline, we will refund any payment you have made.

5. Prices and payment

Prices are displayed on the Site in United States Dollars (USD). Approximate GBP and EUR equivalents may be shown for guidance only; payment is taken in USD and the final amount charged is the USD price.

You may pay in one of two ways:

• Full payment: a single charge at the advertised price.
• Instalment plan: three monthly charges totalling 15% more than the full-payment price, automatically charged on the date of purchase, 30 days later, and 60 days later. No fourth charge is taken; the subscription is automatically closed after the third payment.

By choosing the instalment plan you authorise us, through our payment processor Stripe, to charge your payment method on each of the three scheduled dates. If a charge fails, our payment processor will attempt to retry in line with its standard process. If all retries fail, we may suspend or terminate the engagement and the unpaid balance becomes immediately due.

All prices are exclusive of any taxes, duties, or charges that may apply in your country of residence. You are responsible for any such amounts.

VAT: Ironwood Brands Ltd is not currently registered for UK VAT. No UK VAT is charged on our services.

6. Your cooperation and our deliverables

To deliver our engagements on schedule, we need your timely cooperation. Specifically, you agree to:

• complete and return the intake materials we provide within a reasonable time after purchase
• provide truthful and complete information about your business, customers, and current brand position
• respond to reasonable requests for clarification during the engagement
• attend the delivery call at a time booked via our Calendly scheduling tool once your audit has been delivered, or reschedule with reasonable notice if you cannot make it

Our delivery timelines assume reasonable cooperation on your part. If your response times materially delay the engagement, we may extend our delivery timeline by a corresponding period.

7. Refunds and cancellations

7.1 Your statutory rights as a consumer

If you are a consumer resident in the United Kingdom or the European Economic Area and you have purchased our services for purposes outside your trade, business, or profession, you have a statutory right to cancel within 14 days of the date we confirmed your order (the "cooling-off period") under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

However, by purchasing and requesting immediate delivery of our services, you acknowledge and agree that if we begin work on your engagement during the 14-day cooling-off period, you will lose your right to cancel once the service has been fully performed. If you cancel after work has begun but before full performance, we may charge you a proportionate amount for the work done up to the point of cancellation.

To exercise your right to cancel within the cooling-off period, email hello@ironwoodbrands.com with your name, order reference, and a clear statement that you wish to cancel. We will refund any eligible amount within 14 days of receiving your cancellation request.

7.2 Business customers

If you are purchasing as a business (including as a sole trader, limited company, partnership, or other business entity), the statutory cooling-off period above does not apply.

For business customers, the following refund policy applies:

• Before we begin work: you may request a full refund at any point before we have begun substantive work on your engagement.
• After work has started but before the audit is delivered: a 50% refund is available, reflecting the work already undertaken.
• After the audit has been delivered: no refund is available, as the service has been fully performed.

For the purposes of this policy, we consider work on your engagement to have begun when we acknowledge receipt of your completed intake materials and commence our review.

Refund requests should be sent to hello@ironwoodbrands.com.

7.3 Instalment plan cancellations

If you are on the instalment plan and you cancel after we have begun work, the refund policy above applies to the total contract value (not just the amount paid so far). If the amount paid is less than the refund owed under the policy above, we will refund the balance. If the amount paid exceeds that owed, we reserve the right to invoice you for the shortfall.

7.4 Brand Runway: day-ten refund gate

Brand Runway is subject to a structured refund window distinct from the policy in section 7.2.

From the date we acknowledge receipt of your completed Brand Runway intake materials, the first ten (10) business days constitute a structured refund window. During this window:

• we deliver every Phase A deliverable, including the Positioning Recommendation, by the close of business day ten;
• you have five (5) business days from receipt of the Phase A deliverables to approve the Positioning Recommendation in writing, or to request a refund;
• if you request a refund within this window, we refund the full engagement fee within fourteen (14) days, and you retain ownership of all Phase A deliverables delivered to that point;
• Phase B does not begin until you have approved the Positioning Recommendation in writing.

After the approval window has closed (whether by your written approval or by the elapse of the five-business-day response period), the engagement is committed and the standard business-customer refund policy in section 7.2 does not apply to Brand Runway. Brand Runway is sold as a single payment; no instalment plan is offered.

8. Intellectual property

8.1 Our materials

We own all intellectual property rights in our methodology, frameworks, templates, the Site, and any pre-existing materials we use in delivering our services. Nothing in these Terms transfers ownership of these rights to you.

8.2 Your deliverables

On receipt of full payment, you receive a non-exclusive, perpetual, worldwide licence to use the deliverables produced specifically for you (for example, your audit report and recommendations) within your own business. This licence does not allow you to:

• resell, sublicense, or distribute the deliverables as a standalone product
• share the deliverables publicly in a way that discloses our methodology or frameworks in detail
• use the deliverables to train any artificial intelligence or machine learning system without our prior written consent

8.3 Your materials

You retain all rights in any materials you provide to us (for example, existing brand assets, customer information, strategic plans). You grant us a limited licence to use those materials solely for the purpose of delivering your engagement.

8.4 Portfolio rights

Unless you tell us otherwise in writing, we may reference the fact that we have worked with you (for example, a company name or logo) in our portfolio, marketing materials, and credentials. We will not share confidential details of your engagement without your written consent.

8.5 Brand Runway deliverables

For Brand Runway engagements specifically:

• On receipt of full payment, you receive a non-exclusive, perpetual, worldwide licence to use the Phase A and Phase B deliverables (the positioning analysis, all written and visual assets, the Growth Report, and the six-month roadmap) within your business in any way you choose, including publishing the assets under your own name, editing them, repurposing them, and using them as the basis for further work.
• The licence above does not allow you to resell, sublicense, or distribute the deliverables to third parties as a standalone product, or to share our methodology or frameworks publicly in detail.
• Where you have entered into a separate Case-Study Consent Agreement at checkout, the use of anonymized excerpts of your deliverables is governed by that agreement, available at ironwoodbrands.com/case-study-consent.
• Where you have not entered into a Case-Study Consent Agreement, your Brand Runway deliverables are subject to the same confidentiality obligations as our other engagements, set out in section 9.

9. Confidentiality

We will treat all non-public information you share with us as confidential and will not disclose it to third parties except: (a) to our staff, subcontractors, or advisors who need it to deliver the engagement and who are bound by equivalent confidentiality obligations; (b) where disclosure is required by law, regulation, or court order; or (c) with your written consent.

You agree to treat our methodology, frameworks, and any non-public materials we share with you with equivalent confidentiality.

10. Disclaimers

Our services are advisory in nature. We apply professional care and skill to our work, but we cannot and do not guarantee specific business outcomes such as revenue growth, audience growth, or conversion rate improvements. Your results depend on many factors outside our control, including your own execution.

Except as expressly stated in these Terms or required by applicable law, we make no warranties, representations, or guarantees, whether express or implied, relating to our services.

11. Limitation of liability

Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded under applicable law.

Subject to the paragraph above, our total aggregate liability to you in connection with these Terms and the services we provide is limited to the total amount you have paid us under the relevant engagement.

We are not liable for any indirect, consequential, or special losses, including but not limited to loss of profit, loss of revenue, loss of goodwill, loss of opportunity, or loss of data, even if foreseeable.

If you are a consumer, this section does not affect your statutory rights.

12. Governing law and dispute resolution

12.1 Governing law

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) are governed by, and construed in accordance with, the laws of England and Wales.

12.2 Informal resolution first

If you have a concern, please contact us at hello@ironwoodbrands.com before commencing formal proceedings. We will make good-faith efforts to resolve the matter promptly.

12.3 Binding arbitration (applies to business customers and to consumers outside the UK/EEA)

If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or our services that cannot be resolved informally within 30 days will be resolved by binding arbitration, rather than in court, except as set out below.

The arbitration will be administered by JAMS under its Streamlined Arbitration Rules and Procedures then in effect, by a single arbitrator. The seat (legal place) of arbitration is New York, New York, United States of America. The language of the arbitration is English. Judgment on the award may be entered in any court of competent jurisdiction.

You and we each waive any right to a jury trial and to participate in a class action or class-wide arbitration. This waiver is a material part of these Terms.

12.4 Small-claims exception

Nothing in the arbitration clause prevents either party from bringing an individual claim in a small-claims court of competent jurisdiction, provided the claim remains in that court and is not escalated to a class, collective, or representative proceeding.

12.5 UK/EEA consumers

If you are a consumer resident in the United Kingdom or the European Economic Area, nothing in these Terms affects your right to bring proceedings in the courts of your country of residence under the mandatory laws that apply to you. You may choose to use the arbitration procedure above, but you are not required to.

13. General

13.1 Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign or transfer our rights under these Terms to a successor entity on reasonable notice to you.

13.2 Third-party rights

A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its provisions.

13.3 Entire agreement

These Terms, together with the service description on the Site at the time of purchase and our Privacy Policy, constitute the entire agreement between you and us in relation to our services. They replace any earlier proposals, representations, or agreements between us on the same subject.

13.4 Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

13.5 No waiver

A failure or delay by us to enforce any provision of these Terms does not waive our right to enforce that provision or any other provision at a later date.

13.6 Changes to these Terms

We may update these Terms from time to time to reflect changes in our services, applicable law, or our practices. The version in force at the time of your purchase is the version that applies to that purchase. The current version is always available at ironwoodbrands.com/terms.

14. Contact

Questions about these Terms should be sent to hello@ironwoodbrands.com, or by post to Ironwood Brands Ltd, 85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom.

This document was prepared for Ironwood Brands Ltd on 1 April 2026. It is not a substitute for independent legal advice. We recommend review by a UK-qualified solicitor before publication, particularly the limitation of liability and arbitration clauses.