What we do

Three engagements. Same framework underneath.

Ironwood now operates across three engagements built on the same framework. Two are audits that deliver findings and a plan. One is a build that delivers a position and the content to carry it.

Engagement	What it gives you	Price
The Foundation	An evidence-based audit and a 90-day plan	$2,350
The Accelerator	An audit plus a twelve-month roadmap and revenue modeling	$3,475
Brand Runway	A defined position, the content, and a six-month plan	$3,980

Most of our clients arrive with the same unease.

They are doing good work. Their clients get results. Their diary is busy enough. But something has drifted out of alignment. And they cannot tell whether it is the messaging, the pricing, the positioning, the channels, or some compounding combination of all of them.

That is the specific problem our audit is built to solve. Not to tell you what a good practice looks like. You already know. To tell you, with evidence, which parts of yours need attention first, and in what order.

Eight areas of focus. Every engagement. Nothing skipped.

The framework was built from 20 years of brand and investment analysis work. Every engagement examines these eight areas of focus in the same order, to the same standard of evidence. The depth varies between Foundation and Accelerator. The areas of focus do not.

01
Your full online presence: every place a prospect encounters your business, mapped for contradictions.
02
How clearly your business says who it is for: whether a stranger can tell who you serve, and why you.
03
How your business looks across channels: visual consistency across every touchpoint.
04
What search results show about you: what a prospect finds before they reach you.
05
Who you are actually competing against: the eight to ten competitors your prospect is comparing you to.
06
The words you use to describe your work: your language compared against your competitors and your clients.
07
Whether your pricing fits your market position: your rates benchmarked against the competitors we profile.
08
How a new client finds and hires you: where in the journey prospects drop out, and why.

See how each area is examined, in full detail →

What we offer

The Audits hand you the findings.

Brand Runway hands you the work.

Diagnose or Build?

The Audit

A complete audit of all eight areas, with everything you need to act on the findings yourself.

The Foundation is for founders and practitioners who need a clear, evidence-based picture of their business and a specific plan for improving it. Every deliverable is produced to be used without any further input from us.

What you receive:

A written report: 25 to 30 pages covering all eight areas with findings, evidence, and recommendations.

A one-page messaging document: your refined description of who you serve and why you, ready to use directly.

A competitor map: where you sit relative to the eight to ten competitors we have profiled, and where the gaps are.

A 90-day improvement plan: our top recommendations in sequence, starting with the highest-impact change first.

A 60-minute live handover session: findings presented, questions answered.

A written action summary: four to six pages of prioritized next steps, within 48 hours of handover.

Delivery: 10 business days from completed intake.

Speak to us Start The Foundation today

Brand Runway

A defined position, the content to carry it, and a six-month plan.

Brand Runway uses the same eight-area framework as our audits, applied to a different question. The audits tell you what to change. Brand Runway changes it.

What you receive:

Phase A: six focused reports culminating in a defined position

Phase B: five long-form articles, five carousels, five short-form posts, fifteen supporting pieces

A Growth Report and a six-month roadmap

Day-ten refund gate: if the position isn't right, your payment is refunded in full

Delivery: 30 business days, end to end.

Learn more about Brand Runway Brand Runway: $3,980

Targeted follow-up work, for audit clients.

After your handover, you may want to go deeper on a specific finding. We offer four additional services for clients who have completed a Foundation or Accelerator engagement, available within 90 days of delivery.

We list them here for transparency. They are introduced after your handover, not before, and they are never a precondition for getting full value from your audit. Your engagement is complete on its own.

Website Copy Audit

A structured editorial review of your core pages, assessed against the messaging findings from your audit. Not a rewrite. A specific set of changes, with the evidence behind each one.

Primary Client Research

An independent voice-of-customer study. We design the survey, distribute it to your client list, analyze the responses, and deliver a findings report. Requires a minimum of 15 past or current clients.

Extended Competitor Intelligence

Deep-dive profiles on up to three additional competitors: positioning, pricing, offer structure, and client acquisition approach. Includes a written synthesis identifying where your business has room to move.

Implementation Strategy Session

A structured two to three hour session to work through specific implementation questions arising from your audit. You submit your agenda 48 hours ahead. We arrive prepared. Written summary within 48 hours.

Pricing for additional services is shared during your handover session. All four are fixed-price, not retainer-based.

Common questions before you commit.

The simplest test: are you fixing what is in front of you now, or planning the next phase? Foundation is built for the first. Accelerator for the second. If you are genuinely unsure, apply and we will tell you. No cost, no obligation.

The framework was built for independents and small to medium-sized practices where the founder is closely tied to the business. We serve three verticals: established coaches and consultants, real estate professionals, and small professional services firms (financial advisors, lawyers, architects, accountants). If your business runs on who you are, the audit works. If you run a product business, an agency with staff, or have an in-house marketing department, we are probably not the right fit. Apply and we will tell you honestly.

Roughly two to three hours total. Intake is a 45-minute questionnaire. You grant us read-only analytics access. After that you are not involved again until the live handover: 60 minutes for Foundation, 90 for Accelerator. Everything else happens on our side.

Before intake is submitted: full refund, no questions. Once intake is submitted and research begins, the engagement is non-refundable. We have started the work. If you are paying in three monthly instalments, the same rule applies: your first payment is refundable until intake is submitted, and subsequent payments continue as scheduled once research has begun.

No retainers. No open-ended coaching. No implementation services that run until you ask us to stop. Our audit is a fixed-scope diagnostic. If you want targeted follow-up work after your handover, we offer four defined add-ons, each fixed-price and fixed-scope. That is how we work.

Two ways to start. Both lead to the same place.

If you know which engagement fits, choose above and you can start today. Your intake document arrives within four business hours. Your audit begins as soon as we receive it back.

If you are not sure, or you want to confirm this is the right moment, apply and we will tell you. Briefly, honestly, and without obligation.

Start The Foundation: $2,350 ↑Start The Accelerator: $3,475 ↑Apply first

Questions before you commit? Email hello@ironwoodbrands.com. We respond within one business day.